BAM (Buyer's Action Measure) - Log On

(Clicks: 79;website added: Jul 9, 2015)

• LINK: bamestimator.com.au
• Country: Australia

Description:

The Buyer's Action Measure (BAM) is Pacific Magazinesâ patented system for measuring the range of actions taken by a consumer as a result of reading an ad in a nominated magazine or genre of magazines, or an ad for a particular product category.